Business feel invisible?
Your Business is One Step Away from Getting Noticed.
The answer is simpler than you think.
You’ve poured your heart into your coaching business.
But it feels like something is off because no one is noticing you.
You’ve got something extraordinary to offer. Your work is a unique blend of experience, insights, and passion that can truly change lives.
Yet, the people who need your help the most aren’t finding you.
You’ve spent countless hours trying to explain what you do, rewriting bios, writing social posts, and refining offers.
But instead of the steady stream of clients you imagined, you’re left wondering: Why isn’t this working?
It’s frustrating and disheartening to feel invisible in a crowded space. You know your work is valuable, but expressing that in a way that grabs attention?
That’s a different story.
If you’ve ever thought, Why doesn't anyone want what I'm offering? You aren't the first (and certainly won't be the last.) I know exactly how it feels to put everything out there only to hear nothing back.
I’ve been in that place (despite everything I know) where I felt like my voice was lost in a sea of coaches. It left me wondering if I was saying the wrong things, if I wasn’t clear enough, or if my work even mattered.
I spent a long time trying to figure out what was missing. Was it my offer? Or my credentials? The truth: It was much simpler.
The first thing people were hearing (my message) wasn't making anyone lean in to hear more. It wasn't clear or understood in seconds.
And that's a problem.
So, I studied messaging and experimented. Here’s what I learned:
- Messaging isn’t about saying everything. It’s about saying the right things.
- Your message should reflect your uniqueness, but not confuse.
- When your messaging resonates, the right clients find you naturally.
Nailing your messaging is a skill and a process. But once you gain it and know how to work the process, everything changes.
Did you know there are over 109,000 online coaches globally. Of those online coaches, only about 20-30% incorporate marketing skills into their business!
And yet, the #1 skill to have when you're building an online business is copywriting (messaging included)!
So the fact that you're here, now, means you're in the top 20-30% of online coaches in the entire world!
(My goal is to get you to the top 5%, maybe even 1%.)
You don’t have to stay invisible or struggling to explain what you do.
Get your messaging dialed in and make life easier.
Imagine that your message finally clicks. Every word you put out there feels aligned, clear, and compelling. It doesn’t just explain what you do, it resonates so deeply with your ideal clients, they can’t help but say, “This is exactly what I’ve been looking for.”
Picture yourself confidently sharing your unique work, knowing it stands out in a way that only you can.
You’re getting people commenting and responding, asking abuout your services. You're getting client sign-ups that feel like a natural extension of your efforts. And you’re watching your business grow, fueled by messaging that truly connects with the right people.
It’s time to fix the real issue and start catching notice of the clients who are meant for your business.
Introducing Messaging That Makes You "It".
The Inbox Course ™ that's different than anything you've seen.
It’s a practical, step-by-step process to create messaging that resonates, connects, and attracts the right clients. And it's deliverd straight to your inbox every day for 12 days. (Unless you fast forward)
No login, time-consuming videos, information overload, or fluff. You can even self-pace. Speed ahead or wait for the next lesson to land in your inbox.
The delivery method of my Inbox Course ™ is deliberately simple, easy, and effective, so it works better for you.
When your message is clear, enticing, and uniquely yours, your entire business transforms.
In Messaging That Makes You “It”, you’ll discover how to:
1. Create Sharp and Simple Messaging: Say exactly what needs to be said in a way that lands immediately.
2. Create Enticing Messaging: Speak directly to your audience’s desires, making your offers irresistible.
3. Stand Out with Unique Messaging: Highlight what makes you one of a kind and impossible to ignore.
4. Connect with Clients at Every Stage: Tailor your message to guide potential clients from curious to ready-to-buy.
5. Infuse Energy into Your Words: Bring your message to life with confidence, inspiration, and belief.
And because simplicity is a MUST in my business, this course is delivered entirely through email. That means no portals, logins, or overwhelm. Just actionable steps sent directly to your inbox, ready when you are.
- You’ll stand out effortlessly by creating a message that reflects your unique voice and approach. No more blending in or feeling invisible.
- You’ll attract the right clients, the ones who are aligned with your work and eager to say yes.
- You’ll simplify your business, eliminating confusion and overwhelm as you focus on what truly resonates.
- You’ll feel confident and clear, knowing that every word you share connects with your audience on a deeper level.
- You’ll amplify your impact, reaching more people who need your guidance and expertise.
Let’s be clear about what this is. And what it’s not.
It’s not about working harder or trying to be louder than the competition.
It’s not about cookie-cutter messaging.
It’s about creating a message that’s uniquely yours and perfectly aligned with your business.
Sharp and Simple.
It’s not about more work or more content to wade through either.
This Inbox Course ™ is about simplicity. What you need to learn is delivered straight to your inbox, so you can learn and implement without going to a million places.
This course is different because it’s designed for coaches like you: solo coaches who want clarity, confidence, and results without the overwhelm.
Don't you just love when something's super efficient?!
Here's How the Messaging That Makes You "IT" Inbox Course ™ Works:
1
Watch Your Inbox for the First Email and Lesson
- Lesson Read Time is always noted at the top of the email (Nothing is longer than 3-4 minutes)
- You'll learn ONE messaging element at a time.
- Each lesson has ONE action item.
- You'll always have the option to listen to the lesson instead in the course's private podcast.
2
Each Day a New Lesson is Delivered to Your Inbox
- Methodically move through the messaging process as you develop your own.
- Or move faster on days when you have more time using the Fast Forward feature.
3
Access Resources like the Brand Messaging Guide Template with a Simple Click
- Resources are provided througout the lessons.
- Simply download and save - organize as you see fit. (No wading through a membership area to find what you need.)
- You can even take quizzes to test your knowledge with a simple click.
I'm Michelle Sera, coach, copywriter, and creator.
Take the Messaging That Makes You "IT" Inbox Course ™ today.
I've been a copywriter in the online coaching space for more than 15 years.
As a copywriter, I've written compelling messaging for 7, 8, and 9-figure coaches bringing clients to their doorstep.
I'm not just a copywriter however, I'm also a digital marketing expert.
I've developed digital products, led email marketing departments, and designed strategic funnels that generated $1.4 million in sales in a single year.
And to date, I've managed five launches that exceeded a million in revenue.
In 2021, I pursued specialized training in belief work and studied happiness with Dr. Tal Ben-Shahar, the renowned Harvard professor who taught some of the most popular courses in the university's history.
From 2021 to 2023, I dug into the research of multiple neuroscientists on manifesting and studied under three manifestation experts to understand how we influence our experiences.
In 2024, I studied brain-based mind management through the work of Professor and Psychiatrist Steve Peters.
All of this culminated in starting my company, ElevatedMind®, because I believe a clear mind can do anything.
It's my intention to help you maintain a clear, powerful mind and effective marketing, so you can grow your coaching business, even if you're doing it solo.
I know you might have questions, so let’s address them:
Frequently Asked
Questions
1. I’m not great at writing, will this work for me?
Absolutely. You don’t need to be a professional writer to create messaging that works. This course breaks it down into simple, actionable steps that anyone can follow.
2. How much time will this take?
The course is designed so you can set your own pace. Each email is short, focused, and actionable, so you can implement what you learn without feeling overwhelmed. Read times are 1-4 minutes per lesson and you can always fast forward to the next lesson if you don't want to wait till the next day.
3. What if I don’t know what makes my message unique?
That’s exactly what this course is here to help you uncover. By the end, you’ll have a message that is unique (you'll understand what that actually means) and attracts the clients who are a perfect fit for your work.
4. How is this different from other messaging courses?
Unlike traditional courses, this is delivered straight to your inbox. There are no portals, logins, or endless videos to sort through. It’s simple, practical, and created for coaches who value clarity and ease. It's meant to be highly efficient, so you can focus on with finding clients.
You can create a message that is sharp and simple, clear and concise. You can write a message that pulls people by their ear, so they lean in to learn more about you and your work.
Your work deserves to be seen, valued, and celebrated. And with messaging that connects, you can attract the clients who are meant for you, clients who recognize the magic of what you offer.
I created Messaging That Makes You "It" because I know how hard it can feel to put yourself out there and not get the response you're hoping for (or any at all!).
But I also know that once your message clicks, everything shifts.
Let’s make it happen together.
Much love.
Michelle Sera
