Coaches: Scattered? Doing everything with no real results? (Like clients, sales, and income)...
And kickstart the engine that makes it run.
Coaching energy alone won't build your business.
Owner energy is the shift from helping to building.
Owner energy looks at your marketing strategically (without self-doubt).
Are you done with:
Putting in the work but seeing no traction?
Trying random strategies that don’t build momentum?
Feeling stuck under “so much to do, nowhere to go”?
It's not you. You just haven’t found the engine to connect visibility, offers, and clients.
(You gotta get really comfy with experimenting.)
Because here’s what most coaches don’t realize:
There are specific growth drivers every business needs like visibility, email, and list growth. But how you grow those? That’s your flavor. And to find your "flavor" you've gotta test.
Coach Growth Lab gives you the structure, strategy, and support to build those growth drivers your way, so results finally start stacking.
It's like having a seat at the table where the discussion is always what's working for coaches right now.
Look, I know you pour your energy into helping others.
You show up with heart, you give your best, and still, it feels like you’re paddling in circles when it comes to getting clients, staying visible, and staying consistent.
You want to help people. You’re good at what you do.
And also:
You’re tired of second-guessing what to focus on.
You’re doing the work, but nothing’s really moving.
You’re not sure how to promote yourself in a way that doesn’t feel like... effort on top of effort.
And that constant cycle of trying, starting, stopping, pivoting, doubting?
It’s just-so-darn exhausting. It’s slowing everything down.
You don’t need more training to wade through.
You need to know which direction to go in and how to implement the growth drivers.
You’re showing up. Doing what you know. Trying the things everyone says should work.
And still… nothing. Just confusion and wondering what you're missing. Or maybe a short burst of momentum that fizzles right back out.
I’ve been there.
I had the vision. I had the drive.
But what I didn’t have? A seat at the table (where what's working is talked about). A system. Consistency. And well... company.
And definitely not the energy of someone running her business like it was going somewhere.
I was in full-on Coach-Only Mode. Giving, helping, supporting others… while quietly wondering why my business wasn’t working the way it should.
Here's what changed things for me:
Yes, you’re good at being a coach.
Now you need to get good at building a business.
Consistency isn’t something you do.
It's something you become.
You don’t fail because progress is slow.
You fail when you decide slow progress isn’t enough.
Consistency isn’t a character trait. It’s a system you plug into so you can do the thing without overthinking it.
Marketing only works when it works for you. Most of what’s out there is based on a playbook for big budgets.
You need to know what’s working right now and how that applies to you, a solo coach. And sometimes, what’s always worked, the tried & true, is still better than what’s trendy.
And AI? It’s being used the wrong way. Honestly, it’s often just one more rabbit hole.
When you don’t use it right, it’s not an assistant, it’s that chatty friend who won’t let you off the phone, and now it’s past midnight and you still haven’t done the thing you sat down to do.
So you need to know how to use AI correctly, get the real results from it, and in a way that impacts your bottom line (time or money).
The truth is, building a coaching business solo isn’t about doing it all. It’s about doing the right things in a way that works really well for you.
(That means you need answers, direction, and your next real win.)
So what does a "seat at the table" look like? In a time when things are changing SO rapidly, what does growing a coaching business require?
You can’t afford to waste time guessing what to do next.
You already know how to help people.
But helping people isn’t the same as running a business or growing a business.
When your business runs on scattered effort, “when I have time” energy, and endless trial-and-error... you lose momentum. And honestly? It’s exhausting.
You need to have conversations about what's working right now. What that might look like for you - does it even fit you?
You need a space that cuts through the noise and helps you get the right things done, without draining your energy.
That’s what we’re doing inside Coach Growth Lab.
It’s not a course. Not a cheerleading community. (Although I will say that I AM your biggest fan.
What Coach Growth Lab really is:
“What’s Working for Coaches Right Now” see active, proven methods live in action.
AI Lab is where we do real-time builds that show you how to plug smart tech into your business.
Co‑Working Sessions to make progress without overdoing it.
This isn’t another course.
It’s a live lab designed for discovery, traction, and the first spark of a working engine.
Introducing...
Where coaches learn, apply, and grow until results start stacking.
This is how you step out of coach-only mode and start moving into Owner Energy with answers, direction, and support that actually works. (Don’t worry, you’ll have plenty of time in coach-only mode.)
Here’s what you get each month inside CGL:
“What’s Working Now” Call
Straight talk on what’s working for coaches right now, so you don’t waste time trying to figure it out alone. Value: $500/month
AI Lab
We roll up our sleeves and use AI tools to get real work done. As an AI Operator and Conversation Design expert, I'll share what I know and how to get the really good stuff out of AI. No rabbit holes, just hands-on learning, action, and implementation. (And it doesn’t matter how experienced you are. Matter of fact, I don’t expect you to be at all.) Value: $800/month
Co-Working Session
Get consistent. Show up, focus, and get some accountability to sit down and get the right things done, with other solo coaches beside you. Value: $200/month
PLUS ACCESS TO - Practical Tools, Apps, or Custom GPTs
You’ll get access to the practical tools I’ve created and actually use in my own business, every single week. Things like my Daily Check-In prompt, My Coach Tools Content Creator App, My Prompt Vault, Templates, and more. Value: at least $500 to start.
Enter what you do and who you help and you'll get 3 full client personas to choose from, pain points, self-talk, article topics, a full article dfy, and social media posts. Use it every week to save tons of time. It's the marketing app that makes creating content for your coaching business easier. (Value of $300) FREE.
You’ll get free access to the full Advanced Manifesting Vault, because energy matters, and setting a success frequency is part of how we build sustainable success. You'll get access to over 25 meditations, Advanced Manifesting Techniques and Manifesting Scripts, plus a 9-lesson course on how Advanced Manifesting works. (Value of $500). FREE.
YOUR BUSINESS NEEDS MORE THAN EFFORT, IT NEEDS DIRECTION.
Inside Coach Growth Lab, I’m not throwing more useless information at you.
We’re building together with structure, focus, and consistency that finally sticks.
And we're ALWAYS working from the L.E.V.E.L. U.P. framework (I developed this after years behind the scenes of multi-million dollar brands.)
Here’s what starts to shift when you’re plugged into this kind of framework:
You actually know what to work on next. No more bouncing between visibility, email, or half-finished funnels. Each month, we zoom in on one core growth driver, so your focus is clear, and your progress is real.
You stop hoarding AI tools and actually use them. We’ll walk through practical ways to use AI to save time, write content faster, organize ideas, and give you breathing room. No rabbit holes. No overwhelm. Just leverage.
You get out of “good student mode” and into action. I want you to learn more, yet, but more importantly, I want you to apply it. I want you to experience results and find what works for you. (Not what works for a 7-figure brand with a $50K monthly ad spend budget.)
You stop ghosting the business side of your business. Because now you have structure. Support. And people showing up with you, building right alongside you.
You shift into Owner Energy. Which means you stop reacting to your business and start leading it. With focus. With momentum. And with consistent action that actually goes somewhere.
Total Value: $1300 up front and 1,500/month
Yours for just $97/month.
Hi, I'm Michelle Sera, Coaching Business Growth Specialist
You need a seat at the table that actually moves you forward.
Not a course you’ll forget about after week two.
Not a bunch of pre-recorded content that doesn’t match where your business is right now.
Not another “coach community” where everyone’s talking about building a business but no one’s actually committed. (Ouch. Sorry, not sorry. I’ve had my fill of those too.)
Let’s be clear, Coach Growth Lab is not more “training.”
It's doing. Putting plans into action. Experimenting and finding your marketing engine.
We start with “What’s working for coaches right now”, a behind-the-scenes look at what’s actually working in real-time.
It’s not another 97-step system that makes you feel totally overwhelmed before you even begin.
This is different.
CGL is...a seat at the table of what's working in coaching business growth, how to use AI "now", and support in creating consistency so results start stacking.
Each month, you’ll get one simple email with: your call dates & times, any tools or resources, and a link to everything you need. That’s it. No logins. No portals. Just save it in a folder, and you’re good to go. You can even manage your membership from that email.
I'm Michelle Sera, creator of Coach Growth Lab.
Michelle Sera
Coaching Business Growth Specialist
Senior Copywriter
Digital Marketing Lead
Certified Happiness Coach
Certified Manifesting Skills Facilitator
Mind Management Life Skills Certification
AI Conversation Designer
AI Operator & Systems Strategist
I'm a Coach, Growth Specialist, and AI Operator.
I’ve literally built other peoples' empires.
In doing so, I've held many expert titles:
As a copywriter, I've written compelling messaging for 7, 8, and 9-figure coaches bringing clients to their doorstep.
I'm also a digital marketing expert. I've developed digital products, led email marketing departments, and designed strategic funnels that generated $1.4 million in sales in a single year.
Clients have flown in from around the world for two-day in-person, one-on-one intensives to map their funnels. I’ve led five launches that each crossed the million-dollar mark.
In 2021, I pursued specialized training in belief work and studied happiness with Dr. Tal Ben-Shahar, the renowned Harvard professor who taught some of the most popular courses in the university's history.
From 2021 to 2023, I dug into the research of multiple neuroscientists on manifesting and studied under three manifestation experts to understand our full potential and how we influence our experiences. I founded ElevatedMind.
In 2024, I studied brain-based mind management through the work of Professor and Psychiatrist Steve Peters.
And in 2025, I became certified in AI Personality & Conversation Design and as an AI Operator.
I need to be able to operationalize AI in business, especially yours.
Frequently Asked
Questions
1. What if I don’t have much time each week?
Then you’re exactly who this is for.
CGL is designed for solo coaches who are building in the margins, whether that’s after work, between clients, or before the house wakes up (That’s NEVER me, fyi. Coffee is my morning ritual, lol).
You’ll know what to focus on, where to put your limited energy, and how to make the time you do have actually count.
And you get to choose. Of course, I suggest you attend each of the 3 events each month, but if you can’t, you can’t… you choose.
2. Is this just another group program where I fall behind and ghost?
Nope. There’s no falling behind here, because we’re not stacking modules or assigning homework. This is NOT a program. It's a seat at THE table.
Each month stands on its own. You show up, you get what you need, you take action.
And if life happens and you miss a month? You’re still in. Still supported. Still building forward.
3. I’m not great with tech. Will I be lost?
No. Everything inside CGL is beginner-friendly, even the AI Labs.
You’ll never be expected to “figure it out” on your own. If you can write a social post, send an email, or talk about your business… you’re already tech-savvy enough.
4. What if I already have a coach or program?
Great. CGL isn’t meant to replace your existing support, it complements it.
This is your monthly system. Your space to implement, experiment, and make your business work. Whether you’re just getting started or tightening things up, this keeps your momentum going.
6. Can I cancel my membership if it's not for me?
Yes, you can cancel at any time. I'm a big fan of simple, so you’re always in control of your membership. I only want you here if it's helping you. Although you should know that leaving may mean you lose a spot at the table at the "just launched" rate.
7. What if I need more?
Coach Growth Lab is where you start. Identify your marketing engine, start experimenting and gaining clarity, join the conversations on what's working now, and when you're ready, you can enter a Coach Growth Sprint 90-Day Accelerator.
You need a system. A space. A way to keep going when life is full and business feels like a lot.
That’s what Coach Growth Lab gives you.
A monthly space to build your business like the business owner you want to be, not the overwhelmed or frustrated coach you’ve been stuck as.
You're not starting from scratch either.
You’re stepping into a structure that makes progress inevitable, because now, you’ve got the system, the right focus, consistency and support that actually helps you move forward.
And in case you’re wondering… some coaches who are choosing this:
Full-time workers, introverts, multi-passionates, late-night builders, early-morning writers, and quiet owners who’d rather build solo, with AI in their corner because a human team doesn't make sense for them. (Yeah, non-human teams are a thing now. Who knew?!)
We can do this. No looking back, only forward.
Much love.
Michelle Sera
Disclaimer:
Content and offerings from ElevatedMind® and Michelle Sera are for educational and informational purposes only and do not replace professional medical, legal, financial, or psychological advice. You are responsible for your own decisions, actions, and results.